PRINT FORECAST : SS 2018

“Psychotropical” is an emerging trend for 2017-2018 that is a subset of the psychedelic movement. Psychotropical fashions are defined by vibrant palettes, vivid tropical patterns and prints rendered by digital engineering, and warped visual cues borrowed from nature (like sunsets and tropical undergrowth). Psychotropical apparel, beauty, and accessories are denoted by a “hyper-real perception of nature”, underscored by bright synthetic colorways.

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